CRITICAL EXPRESS DELIVERY SERVICES CORPORATE LOGO : The concept stems from fusing the symbolic feel of the word critical ( represented by the signature E.K.G. line ) with the delivery component ( represented by a barcode ). The client, Tom Sayles, wanted a serious, dynamic, visually potent mark that would both instantly be recognizable as a delivery service ( mainly pharmaceutical products ) and also separate the company from the competition, which I believe we delivered upon with this concept.
