NIKE SOCCER : once again, Nike absolutely knocking it out of the park. Insanely effective, outstanding execution of first person perspective, track choice and story.
" To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. "