CANCER PATIENTS AID ASSOCIATION : powerful ad exposing the deadly effects of second hand smoking; the concept is driven home with the presence of the toe tags on father and son reading “ smoker” and “passive smoker”
" To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. "