ARRIVE ALIVE : incredibly potent environmental ad campaign for Arrive Alive. Taglines read “ I'll sober up when I'm behind the wheel “ & “ Just give me five minutes and I'll be fine to drive."
" To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. "