CANADIAN RED CROSS: TSUNAMI : Fantastic typography to illustrate the point, copy reads "After waves of disaster hit Asia Pacific this week, we're on the ground providing aid, support and hope."
12/1/09
CANADIAN RED CROSS : TSUNAMI
CANADIAN RED CROSS: TSUNAMI : Fantastic typography to illustrate the point, copy reads "After waves of disaster hit Asia Pacific this week, we're on the ground providing aid, support and hope."
HBO : IMAGINE
HBO IMAGINE : Alright I’m the first to admit that I have a fairly short attention span, but this one is worth watching from all the vantage points. Brilliant use of the medium and leaving the story open for your imagination to take over ( http://www.hboimagine.com/ )
RANJO’S GAME OVER T-SHIRT
GAME OVER T-SHIRT : This was designed and printed for my cousin Ranjo’s bachelor party in Vegas a few months ago. I heard it was a ridiculous trip…. I don’t remember too much about it.
DHL : TURNING PAGE
DHL TURNING PAGE : Innovative magazine ad embodies the brands core message “fast and reliable international express mail service”
AIRNESS
AIRNESS : Another well developed and enticing “choice” site ( a la axe ) where you are able reveal your power of attraction, and discover the new perfume of the French brand ( http://www.airness-attractionday.com ).
11/1/09
BROKEN BONES BREWING
BROKEN BONES BREWING : Great packaging concept and execution by Minneapolis, Minnesota based designer Dustin Joyce ( http://www.dustinjoyce.com/ )
FEED SA: TROLLEY
FEED SA: TROLLEY : Powerful and original campaign, copy reads “See how easy feeding the hungry can be?
SAAB : CHANGE YOUR PERSPECTIVE
SAAB : How SAAB approaches there design process from a different vantage point than there competition ( http://changeperspective.saab.com/global/en/ )
CASABELLA BUSINESS CARD
CASABELLA BUSINESS CARD : A great business card for the furniture company that generates buzz and leaves the viewer smiling ( folds into a sofa ).
CANAL+ : THE WARDROBE
CANAL+ : Brilliant and hilarious short film that epitomizes the film festivals brand and approach “Never underestimate the power of a great story”
10/17/09
OUTDOOR ADVERTISING
Brilliant viral spins on product specific outdoor advertising, that take full advantage of there geographic location, medium, and audience.
KIT KAT : PROMOTIONAL BENCHS
KIT KAT : Dynamite idea and execution, copy reads “ have a break, have a kit kat”
KILL BILL 2 : PROMOTIONAL BILLBOARD
KILL BILL 2 : Placed downtown L.A. to promote and hype the release of the Kill Bill sequel, mind blowing to think how they actually pulled this off.
HEINEKEN : BILLBOARD
HEINEKEN : Placed in Amsterdam, this billboard creates a great optical illusion.
GUINNESS : BILLBOARD
GUINNESS : Brilliant ( pun intended ) billboard taking advantage of Guinness’s unmistakable head of beer, copy reads “gu _ _ _ ess who ?”
FORMULA TOOTHCARE : BILLBOARD
FORMULA TOOTHCARE : Amazing visual execution on this billboard to promote the tooth strengthening tooth paste, copy reads “ builds strong teeth”
ELM GROVE POLICE DEPARTMENT : SLOWER IS BETTER
ELM GROVE POLICE DEPARTMENT : Specifically positioned speed monitors were placed on high traffic hot spots that also doubled as these very effective billboards.
DENVER WATER : OUTDOOR AD CAMPAIGNS
DENVER WATER : Educational and promotional spots to encourage water conservation; Minimal, effective and clever delivery of there message, copy reads “use only what you need”
CINGULAR : BILLBOARD
CINGULAR : Epic, yet Simple and powerful visual by the phone provider, copy reads “hate dropped calls ?”
BMW : CHECKMATE
BMW : Brash and brilliant billboard executed for the Santa Monica Dealership counteracting Audi, copy simply reads “check mate”
9/25/09
BAGVERTISING ( VIRAL SHOPPING BAGS )
Clever & creative advertising on an almost untapped medium that enhances brand visibility and its ability to be remembered and recalled by consumer.
YKM : BAG
YKM : The string of this paper bag is cleverly used as part of the visual movement of the piece; absolutely genius, my personal favorite.
BLUSH LINGERIE : ADVERTISING BAG
BLUSH LINGERIE : The optical illusion of this over the shoulder bag works at a very fundamental level, but also enhances the function of the product which is why it works so well …very memorable.
SHUMENSKO BEER : BEER CRATE
SHUMENSKO BEER : The visual of carrying a crate of beer in one hand works well at a multiple levels; Nostalgic, entertaining and very effective.
CLOTHES IN CLOSETS : KNUCKLE BAG
CLOTHES IN CLOSETS : Great visual execution, why a knuckle duster you ask ? to protect the valuable contents inside the bag.
ASPE CRIME STORIES : SHOPPING BAG
ASPE CRIME STORIES : This brilliant bag was given when you bought a book by Belgium's most famous crime-writer. Copy reads "Drop your bag!"
MAGIC-I-BAG
MAGIC-I-BAG : The illusion of a levitating bag ( transparent fishing lines replaced the handles ) is a great promotional piece for the magic boutique, that grabbed attention and turn heads.
TOM OF FINLAND : SHOPPING BAG
TOM OF FINLAND : a Finnish artist notable for his stylized homoerotic and fetish art and his influence on late twentieth century gay culture.
8/1/09
GUINESS : ENJOYED SINCE 1759
GUINESS : Creative ad from the classic beer company to celebrate and promote there upcoming 250th anniversary and limited edition packaging ( next time you find yourself at a bar order a black moon, it’s like a black n’ tan, but with a blue moon belgium white….delicious ! )
FOOTBALL FEDERATION AUSTRALIA - WORLD CUP BID 2018: COME PLAY
Great commercial spot for Australia’s 2018 World Cup Bid.
ONE LIFE : PSA
ONE LIFE : Highly Effective AIDS PSA, copy reads “ Each time you sleep with someone, you also sleep with his past. Get tested for HIV.”
NIKE SPORTWEAR STORIES
NIKE : Very cool site from nike to highlight new apparel in an innovative manner ( http://www.nikesportswearstories.com/ )
MAXIMUM RIDE: KIDS WHO CAN FLY
MAXIMUM RIDE: Stunning street artwork to promote upcoming TV Show, copy reads "Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump."
7/4/09
SAMURAI VODKA
SAMURAI VODKA : Breath taking packaging ( and custom molded bottle ) for the new cutting edge ( get it ? ) vodka brand. Easily one of the most dynamic and thoughtful packages I’ve seen in a recent times.
HEINEKEN - WALKING FRIDGE
HEINEKEN : This is a dynamite follow up commercial to Heineken’s Walk-in Fridge ( if you haven't seen it, you view it here )
DIRECT SKI : SKIER
DIRECT SKI : Innovative and effective environmental ad campaign The Winter Holiday Company.
BIOENERGYNUTRITION.COM: LITTLE BRICK
BIOENERGYNUTRITION.COM : Copy reads “Now that you’ve grown up, it’s time to get BIG.” Very minimal, clean, effective ad campaign, and the first I’ve seen for any supplement company in this manner; sure to set a trend in an industry that has a cliché over the top approach to marketing. Great work.
HONDA COMPACT NAVIGATION SYSTEM
HONDA COMPACT NAVIGATION SYSTEM : Charming print ad campaigns for Honda’s new navigation system for there compact series, copy reads “One simple miss can make one big mess.”
6/23/09
GRANFORS PACKAGING
GRANFORS LABEL : New packaging I worked on for our studio, the combination of metal ( top banner ) and traditional paper stock give this limited edition release by the Hohenrieder family vineyards a unique look and feel.
NIKE : ROGER FEDERER
NIKE : Nice Ad campaign for tennis ace Roger Federer ( is that Murray from flight of the concords ? )
ARTICLE : WHY YOU NEED ( OR DON’T NEED ) A LOGO
GOING LOCO FOR LOGOS : By Jeffrey Hauser
You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep asks you if you have a logo. Gulp. A logo? You panic and realize you have to have one and fast. After all, every business has a logo and look how successful they have become. Check out Coke, Microsoft, Honda, Wal-Mart, and the list goes on and on. So you grab the local directory and pick a graphic designer or ad agency and get moving. Thousands of dollars later, you present the new logo to your ad rep and are well on your way to success, fame and fortune. After all, now you have a logo.
Let’s back up. Take a look at the process where a business is born and think about the timeline. When Bill Gates began tooling with operating systems for Microsoft, did he begin by designing a logo? If you look at the first Coca-Cola logos, you wouldn’t even recognize them today. Other companies simply resorted to their initials such as RCA, IBM, or UPS in a slightly distinctive typeface. You see, their focus was actually on the business, rather than the public’s perception. Later, they would hire advertising agencies to do the promotion and, if warranted, promote their logo.
Can a logo build a brand and make the company more money? Of course it can. Branding is a huge business in itself. It’s been proven in surveys that people remember certain logos better than past Presidents or world capitals. But these international symbols took time to be established and the company became successful on its on merits first. They built a following and customer base before marketing the logo as their representative. If Nike had begun with their stylized 'V’ followed by their slogan, 'Just Do It,’ how would anyone know what they were selling?
I have been an advertising consultant to thousands of businesses and designed hundreds of logos. I’ve never seen an awful business made better with an award-winning logo. Conversely, I’ve seen many successful businesses that thrived for decades without any logo at all. Most of them used their name in a variety of type styles that were easily read and, instead, communicated the nature of the company. “Fred’s Fine Custom Homes,” or “XYZ Creative Web Design,” still gets the message across.
It all depends on your market and purpose. If you are a small, local business, with customers located within your city, having a logo probably serves no real purpose, other than giving you a unique identity. If you do a lot of mixed-media advertising, such as TV, radio, and newspapers, the logo can help tie your promotions together and create a branding awareness. For example, if a business called, “Party Heaven,” uses a red balloon with angel wings on it’s signage, it’s smart to carry that logo through all it’s advertising. Also, a company with a national scope that has multiple locations or a country-wide franchise, needs to have a consistent theme that’s aided by a well-conceived logo and color scheme.
But the local plumber or air conditioner repair service mostly likely doesn’t require a cute or complicated logo, to satisfy their customers. They can simply market and offer good service to build their client base. Especially when there are hundreds of plumbers, all using a wrench or pipe as a logo in the Yellow Pages. There obviously must have been a run on clip art that day. I knew one that actually used a toilet with something dark floating in the bowl in their ads. Ergo, a lousy logo can actually hurt a business’s image.
So, to summarize, a logo is something that derives a well-implemented business plan. It can enhance and establish the company’s image. But it shouldn’t be relied upon for attracting customers or making up for a weak product or service. After all, when all is said and done, it’s still a miniature piece of artwork. You can look at one of my creations by going to thenurseschoice.com and check out their logo. It’s the lamp of knowledge and well known to most nurses. In the meantime, consider your business and what a logo can do for you. And if you’re a plumber, pipe down.
Jeffrey Hauser’s latest book is, "Inside the Yellow Pages,” which can be viewed at http://www.poweradbook.com/
Source: http://EzineArticles.com/?expert=Jeffrey_Hauser
You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep asks you if you have a logo. Gulp. A logo? You panic and realize you have to have one and fast. After all, every business has a logo and look how successful they have become. Check out Coke, Microsoft, Honda, Wal-Mart, and the list goes on and on. So you grab the local directory and pick a graphic designer or ad agency and get moving. Thousands of dollars later, you present the new logo to your ad rep and are well on your way to success, fame and fortune. After all, now you have a logo.
Let’s back up. Take a look at the process where a business is born and think about the timeline. When Bill Gates began tooling with operating systems for Microsoft, did he begin by designing a logo? If you look at the first Coca-Cola logos, you wouldn’t even recognize them today. Other companies simply resorted to their initials such as RCA, IBM, or UPS in a slightly distinctive typeface. You see, their focus was actually on the business, rather than the public’s perception. Later, they would hire advertising agencies to do the promotion and, if warranted, promote their logo.
Can a logo build a brand and make the company more money? Of course it can. Branding is a huge business in itself. It’s been proven in surveys that people remember certain logos better than past Presidents or world capitals. But these international symbols took time to be established and the company became successful on its on merits first. They built a following and customer base before marketing the logo as their representative. If Nike had begun with their stylized 'V’ followed by their slogan, 'Just Do It,’ how would anyone know what they were selling?
I have been an advertising consultant to thousands of businesses and designed hundreds of logos. I’ve never seen an awful business made better with an award-winning logo. Conversely, I’ve seen many successful businesses that thrived for decades without any logo at all. Most of them used their name in a variety of type styles that were easily read and, instead, communicated the nature of the company. “Fred’s Fine Custom Homes,” or “XYZ Creative Web Design,” still gets the message across.
It all depends on your market and purpose. If you are a small, local business, with customers located within your city, having a logo probably serves no real purpose, other than giving you a unique identity. If you do a lot of mixed-media advertising, such as TV, radio, and newspapers, the logo can help tie your promotions together and create a branding awareness. For example, if a business called, “Party Heaven,” uses a red balloon with angel wings on it’s signage, it’s smart to carry that logo through all it’s advertising. Also, a company with a national scope that has multiple locations or a country-wide franchise, needs to have a consistent theme that’s aided by a well-conceived logo and color scheme.
But the local plumber or air conditioner repair service mostly likely doesn’t require a cute or complicated logo, to satisfy their customers. They can simply market and offer good service to build their client base. Especially when there are hundreds of plumbers, all using a wrench or pipe as a logo in the Yellow Pages. There obviously must have been a run on clip art that day. I knew one that actually used a toilet with something dark floating in the bowl in their ads. Ergo, a lousy logo can actually hurt a business’s image.
So, to summarize, a logo is something that derives a well-implemented business plan. It can enhance and establish the company’s image. But it shouldn’t be relied upon for attracting customers or making up for a weak product or service. After all, when all is said and done, it’s still a miniature piece of artwork. You can look at one of my creations by going to thenurseschoice.com and check out their logo. It’s the lamp of knowledge and well known to most nurses. In the meantime, consider your business and what a logo can do for you. And if you’re a plumber, pipe down.
Jeffrey Hauser’s latest book is, "Inside the Yellow Pages,” which can be viewed at http://www.poweradbook.com/
Source: http://EzineArticles.com/?expert=Jeffrey_Hauser
WHEN GOOD LOGO’S GO BAD
OGC LOGO : This is why you find a professional designer with a proven track record to execute your logo, case in point, The UK Office of Government Commerce. Appears to be very clean, minimal and professional when it is presented horizontal; however, when it is turned 90 degrees clockwise it has a new meaning….oh ! or should I say oooooooooooh !
COKE ZERO
COKE ZERO : Entertaining viral flash site from the from the Cola company ( http://www.possible.cokezero.com/ )
5/17/09
ZOOGAMI
ZOOGAMI : innovative viral website to promote the launch of there new beer, you have to experience it. ! ( http://www.zoogami.net/beer/ )
SANYO : UNDERWATER CAMERA
SANYO : “See what's under the sea” Xacti CA8 Digital Underwater Camera. In store May. Amazing typography hinged on a strong concept, dynamite work.
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